In order to get targeted traffic for your business website it is important to know some techniques and strategies that have been proven effective over time. Check out these successful and easy to do marketing strategies that will surely land you on the main pages of search engine results pages (SERPs) and drive terrific page views to your site.
1. Blogging. This method is very underrated. Most people just make use of a blog for their own individual self-expression, without knowing that utilizing it for search engine optimization purposes can not only get targeted traffic, but increase the product revenue of their businesses, as well. The only thing you have to do is to write a good blog post, with links that direct to your product site. Search engines, especially Google, tend to favor these types of links because they put a big weight on blog referrals considering that they can be good sources of relevant information. That would also rely on the content of your blog. If it contains the same keywords that are found on your site, then it will surely be an effective marketing approach for you.
2. Keyword research. This method is important in article submission and in content writing. Before you write, you need to know what particular words you need to include in your article. Anything will not do. You should be specific as to its relevance in your product category. This can be usually performed in Keyword Research Tools, of which Google’s is the most popular because it’s free. You think of the words that users will most likely search for when thinking about your product, like “French classes” and “learning French” if you offer online French lessons. Once you’ve done this, you can key in these words in the research tool. It will instantly generate a list of relevant keywords, based on their marketability and competition.
3. Video uploading. This process will help you get targeted traffic only if you come up with valuable and informative videos. You can make a presentation about services and products, or you can also make an entertaining video that is sure to catch your audience’s attention, just as long as it’s relevant to your niche. You can upload these videos in various video sites like Vimeo and YouTube, but you may also choose to post it on one and then work on making it get a top rank in that particular video site. The more people watching your videos, the better the chances of getting page views. That is if you haven’t forgotten to include your web URL in your video information.
4. Create an eBook. This is a digital form of a text and image publication. It can be read over the internet or with the use of other digital gadgets. You can utilize this to obtain traffic by making use of an eBook as an incentive for new subscribers or as a giveaway for every referral to your site. It’s important that you provide very good content in your eBook as it also needs to be of book-quality like its hard copy counterpart. You will maintain the loyalty of your subscribers if you do this. Also, remember to include your web URL in the pages so that people can check you out when they need to know more stuff about your products and services.
There are several other things you can do like article submission, blog commenting, and social bookmarking, which are sure to get targeted traffic as effectively as the ones mentioned above. The possibilities are never-ending so keep learning and discovering.
For more information on Endis Retargeting and Site Targeting services, check out Endis Retargeting.
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